Also referred to as Thickeners
or Viscosifiers, Rheology Modifiers are ever-present in most products to provide specific
functionality to the product. They are the key components in paints &
coatings as they reduce dripping and spattering of fluid during roller or brush
application. It provides high viscosity at low shear rates that is useful
during drilling high-angle and horizontal wells and it also prevents sag and
settling of weighting material. Rheological Properties prevent sedimentation of
pigments within a formulation and ensure consistency and durability of the
fluid.
Leading Market Trends:
According to IndustryARC, the major driving factor for the
increasing demand for the thickening agent is the increasing demand from the
paints and coatings industry which is in turn due to the growth in automotive,
appliances, furniture, architectural, and other sectors which utilize paints
and coatings, there by contributing to the growth of the Rheology Modifiers Market.
While on the other hand, the restricting factor of this market is
the declining demand for ink consumption across the world. The increasing
consumer preference for internet, electronic publishing, mobile phones, and
other electronic devices has led to the reduction in the demand for published
books, printed newspapers, catalogues and other printed materials. Thus, there
is a low need for ink. This has hampered the growth of the print media market
due to which, various printing ink players have shifted their marketing spend
from print to digital media. But the
improving demand for rheology is set to compensate the challenges in the
future.
Application
and Segment Market Trends:
Estimations suggest Paints & Coating is the major application
of Rheology Modifiers followed by Cosmetics & Personal Care and Adhesives
& Sealants. Paints & Coatings comprise the largest application in this
global rheological platform and account for more than one-third share of the
said market. The Asia-Pacific region dominated the market for Paints
& Coatings application of Rheology Modifiers, followed by Europe
and North America. The market for Cosmetics & Personal Care
application is projected to witness the highest CAGR of 4.0% between 2015 and
2020.
Geographical
Brief of the Market:
The booming construction industries in the emerging economies such
as, Asia-Pacific and Latin America has led to the increased
demand for Paint & Coatings and Adhesives & Sealants Segment.
Global demand for Paint Additives has grown steadily over the last
decade, increasing from 843,190 tons in 2000 to 1,007,590 tons in 2010. Much of
this increase in demand has come from the Asia-Pacific region and this trend is
expected to continue in the near future, with Asia-Pacific expected to account
for 43.2% of the global demand for paint additives in 2016. The global demand
for Additives is expected to reach 1,331,700 tons in 2016.
Global Market Segmentation:
On thorough analysis by IndustryARC, a leading research firm, the
Overall Rheology Modifiers Market is classified into 4 broad types based on
certain factors given further below. They are further sub divided into narrower
streams of market segments.
1.
By Type: Acrylics,
Organoclays, Cellulose, Silica, Waxes and Others.
2.
By
Composition: Leveling Agents, Pour Point Depressants, Flow Promoters,
Thickener, Gelling Agents and Thixotropic Agents.
3.
By
Application: Paints & Coatings, Cosmetics & Personal Care,
Construction, Rubber & Plastics and Others.
4.
By
Geography: North America, Europe, APAC and ROW.
Key
Vendors:
More than 40+ market companies are analyzed in depth with various
quality research methodologies. The complete list of the notable players are
included in this report based on factors like Company Portfolio, Product Study,
Financial Status, Growth Estimations and other business prospects. Few of the
top manufacturers of Rheology Modifiers mentioned in this complete list are:
·
Dow Chemical Company (U.S.),
·
Ashland Inc. (U.S.),
·
Lubrizol Corporation (U.S.),
·
BASF SE (Germany)
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